New Hampshire Liquor Commission Issues New Product Approval Guidance

The New Hampshire Liquor Commission has published an industry circular providing licensees with clearer guidance on how the Commission approaches product approvals for the New Hampshire market.

The circular provides guidance on how the Commission deals with cartoon images on labels, depictions of athletes, and other content. It also provides instructions on what to do if a label is denied, and a summary of the controlling statute.

The Commission’s guidance can be found here.